Can patients easily book you? (Booking conversion scan)

Can an urgent patient book you tonight?

Enter your website. We walk it like a patient with a 9pm toothache: can they book online (HotDoc, HealthEngine, Cliniko…), tap to call, find an after-hours path — or do they hit a dead end and try the next practice? Plain-English red, amber or green, in about a minute.

Example resultillustration

Online booking visibleGreen

After-hours path at 9pmRed

Tap-to-call on mobileGreen

Example only — yours runs live over your real pages.

What this checks

Is there a clear, visible action for a patient to take? (booking button / CTA clarity)
Can a patient call with one tap? (Phone visibility)
Is a real-time booking system present? (HotDoc, HealthEngine, Cliniko, Zanda, etc.)
Is the enquiry form quick and focused? (Form friction)
What happens at 11 pm with a toothache? (After-hours path)

From our June 2026 audit of 969 Sydney practice sites: 87% score below adequate on the after-hours path, 38% on online booking. Most of your competitors fail the 11 pm test — see where you stand.

The 11pm test — the fix for the most-failed signal All free checks Read the conversion guides