Suburb snapshot · June 2026

Burwood: how the suburb's dental websites present to patients

We track 24 dental practices in Burwood (23 independent, 1 chain-affiliated) and have audited the public websites of 20 of them. This is the aggregate picture — what a patient (or an AI assistant) actually finds. No practices are named.

Advertising wording (AHPRA)

Sites with items 100%

100% of audited sites had at least one wording item worth a review against AHPRA's guidance (avg 72.5 flagged items per site, counted across every page). Review prompts, not findings of non-compliance.

Booking & conversion

Online booking 100%
After-hours path 100%
Tap-to-call 80%

Share of audited Burwood sites showing each signal.

Discoverability — Google, AI assistants, Maps

Google search 2.1/5
AI answers 1.7/5
Maps / local 2.4/5
Machine-readable ID 35%
FAQ markup 20%

Average scores across audited sites, plus how many expose a machine-readable practice identity (Dentist/LocalBusiness markup) and FAQ markup — the two signals AI assistants lean on hardest. Low AI-answer scores mean assistants like ChatGPT can't confidently cite these practices. The 20-minute fix most practices haven't done.

Patient trust & UX

Trust score 3.0/5
Named team shown 50%

What a first-time patient sees: real people, credentials, clarity.

Visible urgent availability — next 72 hours

Showing a booking link and running a booking system our nightly checker can read are different things: of the 24 Burwood practices we track, 6 are on observable booking systems. Of those, 83% showed at least one bookable urgent slot in the next 72 hours — 43 visible slots across the suburb (observed 2026-06-12).

Visible availability is a public booking signal, not chair utilisation — practices without online booking systems can't be observed this way.

Is your practice in Burwood?

This page is the aggregate view. Your practice's private report shows where you sit on each of these signals — your actual website, your specific findings, never published. Free, public information only, no patient data.

Point-in-time observations of publicly visible website signals (June 2026 research audit). Not a ranking, not a statement about clinical care, and not legal or compliance advice. Suburbs with fewer than 4 analysed practices are not published, and individual practices are never named on public pages.