Suburb snapshot · June 2026

Penrith: how the suburb's dental websites present to patients

We track 28 dental practices in Penrith (27 independent, 1 chain-affiliated) and have audited the public websites of 24 of them. This is the aggregate picture — what a patient (or an AI assistant) actually finds. No practices are named.

Advertising wording (AHPRA)

Sites with items 96%

96% of audited sites had at least one wording item worth a review against AHPRA's guidance (avg 87.4 flagged items per site, counted across every page). Review prompts, not findings of non-compliance.

Booking & conversion

Online booking 100%
After-hours path 100%
Tap-to-call 96%

Share of audited Penrith sites showing each signal.

Discoverability — Google, AI assistants, Maps

Google search 2.1/5
AI answers 1.7/5
Maps / local 2.3/5
Machine-readable ID 25%
FAQ markup 8%

Average scores across audited sites, plus how many expose a machine-readable practice identity (Dentist/LocalBusiness markup) and FAQ markup — the two signals AI assistants lean on hardest. Low AI-answer scores mean assistants like ChatGPT can't confidently cite these practices. The 20-minute fix most practices haven't done.

Patient trust & UX

Trust score 3.1/5
Named team shown 54%

What a first-time patient sees: real people, credentials, clarity.

Visible urgent availability — next 72 hours

Showing a booking link and running a booking system our nightly checker can read are different things: of the 28 Penrith practices we track, 9 are on observable booking systems. Of those, 67% showed at least one bookable urgent slot in the next 72 hours — 26 visible slots across the suburb (observed 2026-07-04).

Visible availability is a public booking signal, not chair utilisation — practices without online booking systems can't be observed this way.

Is your practice in Penrith?

This page is the aggregate view. Your practice's private report shows where you sit on each of these signals — your actual website, your specific findings, never published. Free, public information only, no patient data.

Point-in-time observations of publicly visible website signals (June 2026 research audit). Not a ranking, not a statement about clinical care, and not legal or compliance advice. Suburbs with fewer than 4 analysed practices are not published, and individual practices are never named on public pages.